About Us

Rooted in Heritage, Built for You

Afro Chick Naturals is a proudly Ethiopian-made brand Manufactured by Yetem Trading , a company known for its longstanding commitment to bringing high-quality beauty products to the Ethiopian market for the last 20 years. Having built a reputation through the import of top global cosmetics, Yetem Trading is now expanding into local manufacturing — and Afro Chick Naturals is the heart of this exciting new chapter. Created specifically for Afro-textured hair and melanin-rich skin, Afro Chick products are crafted with care, intention, and natural ingredients that hydrate, strengthen, and restore. Our goal is simple: to provide effective, homegrown solutions that meet the real needs of African consumers.

Meet Our CEO

Ekram Akill, CEO of Yetem Trading, is the driving force behind Afro Chick Naturals. Her leadership reflects a strong belief in the value of producing locally, serving authentically, and empowering consumers through products that speak to who they are.

“Afro Chick is about more than beauty products—it’s about reclaiming our identity, celebrating our natural textures, and proving that high-quality products can be made right here at home.”
— Ekram Akill, CEO

Looking Ahead

Afro Chick Naturals is more than a brand — it’s a movement. It’s about creating space for African beauty on the shelves, in the conversation, and in the global market. Through every bottle and every ingredient, we honor where we come from and where we’re going.

Welcome to Afro Chick Naturals. Healing at every drop. Made for us.